Search Engine Optimization

Yes, your business should be investing in SEO services as online presence of every business is very important these days. SEO helps to increase organic traffic without paying for each and every click.
When you run PPC ads for your business then you’ll be charged for every single click that comes to your website through that paid channel. However, if your business website ranks organically on major search engines, then this traffic is essentially free. Of course, it takes investment into skills and resources to rank a website on the SERPs as SEO is a long term process which helps in longer term.

Well, the answer from many SEO professionals: it depends upon keywords competitiveness.
Those days are gone, when launching a website, optimizing title tags, and ranking in a few weeks. You can’t launch a website and expect it to rank for competitive search queries overnight as Google is very smart and updating its algorithms on regular basis. It takes time for a website to perform and grow organically as Google ranks relevant sites that have built up authority and are having most relevant content related to the keywords.

You need to earn your tactic to the top of Google and deserve to be there. 

A good answer in terms of timeline is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your SEO strategy, the level of competition, and what others who compete for the same queries are doing.

It might only take a few months to rank for a local term (e.g., plumber in [location]), whereas it could take years to rank a new website for, let’s say, the term “laptops.”

The ancient art of ranking in search engines is a lesson in balance and patience. 

In no particular order, the top factors for ranking on Google are:

1. High-quality content.
2. Mobile-first.
3. Page Experience.
4. Page speed
5. On-page optimization.
6. Server Side SEO
7. Internal links.
8. External links.

A question that is always asked by most of the business owners is whether a business should invest in SEO, PPC, or both.

In an ideal world, every business should balance multiple marketing channels to avoid a reliance on any single source of traffic and conversion. But, especially for small scale businesses, budget is often a challenge, and resources must be allocated efficiently.

Even in this case, it’s crucial to balance a long-term SEO strategy with a small but targeted PPC campaign.

Most of people think that both are same but on-page SEO and technical SEO are not the same.

Ultimately, on-page SEO covers your page’s content, meta tags, images, h1/h2, alt tags etc. Think of these, as the page elements that are visible to users will come under on-page SEO.

On the other hand, Technical SEO is all about how Google crawls and indexes your site. Think things like site speed, structured data, canonicalization, XML sitemaps, hreflang, and more..